user-persona – Typesetting User Persona sheets for UX and HCI (Human-Computer Interaction)

This package provides a structured environment and command set for typesetting professional user persona sheets in LaTeX. A user persona is a research-grounded representation of a target user group, synthesizing observed behaviours, goals, and frustrations into a humanized archetype (Cooper, 1999).

The package is intended for User Experience (UX) researchers, Human-Computer Interaction (HCI) practitioners, and product designers who maintain documentation within a LaTeX workflow.

The central persona environment produces a two-column layout comprising a portrait image, an identity table, a pull-quote, and a set of colour-coded content cards. Cards may be placed in the left column, right column, or as a full-width span below both columns. Predefined semantic colours are supplied for common persona sections (Goals, Behaviours, Pain Points, Context). Inline pill labels and icon badges are supported via \personapill and \personabrand (using fontawesome5).

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